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The Hooked Jingles blog

Straight talk on radio jingles — whether they still work, how to make a great one, real examples, what to spend, and dozens of ways to use the jingle you own. New pieces added twice a month.

Latest articles

Grand Opening Jingle Ideas for a New Business

Fresh ways to use a custom jingle to make your grand opening impossible to miss — and keep people humming your name long after.

HVAC Radio Advertising: How Home-Service Pros Win the Airwaves

Why radio works for heating & cooling pros — when to run, what to say, and how a jingle makes you the name people call first.

Restaurant Radio Advertising: A Simple Playbook

A plain-English playbook: what to say, when to run it, and how a jingle makes every spot work harder.

Do Radio Jingles Still Work in 2026?

The data on why a sung jingle is still one of the highest-ROI ads a local business can run.

How to Make a Great Radio Jingle (7 Rules)

Seven practical rules behind a jingle people actually hum back to you.

Radio Jingle Examples: What Makes One Stick

Hear examples across industries and the common thread behind the ones that stick.

Jingle vs. Regular Radio Ad: Which Works Better?

Which format actually gets remembered — and when each one makes sense.

How Long Should a Radio Jingle Be?

What :60, :30, :15, and the donut are each for — and why you want all of them.

How to Advertise Your Small Business on the Radio (2026 Guide)

Pick stations, buy spots, set a budget — and make every dollar stick.

What Makes a Jingle Catchy? The Psychology of Earworms

The psychology of earworms — and the ingredients you can copy.

How to Write Jingle Lyrics That People Remember

The practical rules for lyrics people actually sing back.

Best Genres for a Radio Jingle (and How to Pick Yours)

Match the genre to your stations and your brand — here's how.

Do You Own Your Jingle? Licensing vs. Buyout Explained

Licensing vs. buyout — and why ownership matters more than price.

How Much Does Radio Advertising Cost in 2026?

How spot pricing works, what drives it, and where a jingle fits.

20 Ways to Use Your Jingle Besides the Radio

Your jingle works everywhere — 20 places to put it to work.

How to Use Your Jingle on Social Media (Reels, TikTok & Shorts)

Turn your jingle into scroll-stopping social content.

Turn Your Jingle Into On-Hold Music & a Voicemail Greeting

Brand every call — on-hold, voicemail, and greetings.

Using Your Jingle on TV, YouTube & Video Ads

Take your jingle to the screen — TV, CTV, and YouTube.

Your Jingle In-Store, at Events & Trade Shows

Make your space sound like your brand — in person.

Put Your Jingle on Podcasts & Streaming Audio

Reach headphone audiences — podcasts and streaming audio.

Jingles by industry

Hear your business as a jingle — free

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